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Marie Wilcox.

VP Marketing & CMO

Technology · Cybersecurity · AI · Engineering

I'm a senior marketing leader with more than 20 years' experience helping technology businesses grow. I've held VP and CMO-level roles across challenger businesses, from founder-led and venture-backed companies to private equity-backed, listed and global organisations.

I specialise in turning complex technologies into compelling propositions, building challenger brands, creating markets and developing go-to-market strategies that drive commercial growth.

Email Marie Marie on LinkedIn
Marie Wilcox in a black jacket and purple top

01 / Career

Experience

Building and growing technology businesses

My career spans challenger businesses and established global organisations, including cybersecurity, enterprise technology and engineering. I've worked across the marketing function, from defining market positioning and creating demand to building teams, shaping corporate reputation and supporting commercial growth.

Across my career, I've created market categories recognised by Gartner, built enterprise pipeline, supported fundraising, acquisitions and business transformation, developed international marketing teams, and secured national and international media coverage.

I specialise in category creation, brand positioning, corporate communications, analyst relations, demand generation, AI-enabled marketing and developing high-performing international teams. I enjoy turning complex technologies into stories customers understand and sales teams can sell.

BinalyzePanaseerMcLaren AppliedDigital BarriersSiemensBAE Systems

02 / Commentary

Quoted in the Media

I've provided expert commentary to national and international media on technology, cybersecurity, business risk and incident response. My contributions include analysis of emerging threats, the commercial impact of cyber incidents and the importance of effective communications.

Selected media coverage

ASOS incident · October 2026

Commentary on the ASOS customer notification incident, including how attackers can use communications to create panic and why incident response must be guided by evidence rather than an attacker's claims.

Other coverage

03 / Professional involvement

Industry Leadership & Professional Recognition

Alongside my executive career, I'm actively involved in developing the marketing and cybersecurity professions.

CIM

I'm a Chartered Fellow of the Chartered Institute of Marketing (FCIM) and Chair of the CIM South East Region. I've hosted the region's event with Henley Business School for several years, bringing marketing professionals together to share ideas, experience and practical insight.

CIM South East committee Chartered Fellow recognition

CIISec

I'm a Board Director of CIISec, supporting the development and recognition of the information security profession.

CIISec board

CIISec Foundation

I'm also a Founding Trustee of the CIISec Foundation, helping create opportunities for disadvantaged young people to access cybersecurity education and careers.

04 / Authored contributions

Writing & Podcasts

Alongside my leadership and industry work, I've written about cybersecurity, technology risk and forensic visibility, and discussed how AI is changing marketing.

Articles